PRODUCT DESIGN PROJECT BRIEF

Live Project with The Car People
Areas to Consider throughout our design process:

Occupants

• Driver

• Passengers

• Pets

• Children

• Elderly

• Able bodied/Disabled

• Teen drivers

Safety

• Passengers

• Pedestrians

• Reducing distractions

• Protecting from the effect of alcohol & drugs

• Fatigue

On Board

• Ingress/Egress

• Cargo management

• Storage

• Needs of elderly

• Needs of disabled

• Need of passengers

• Recreational needs

Others

• Pollution & climate change

• Multi-tasking

• Business ownership & usage

• Integration of technology

• Parking

• Servicing & maintenance

Our Brief: To Design a new feature or system that could be incorporated into cars of the future to have a positive impact on people's lives.